
Toyama Recognized on a Global Scale
Hello, and welcome to our blog! Today, we’re excited to share some incredible news: Toyama has earned a spot on The New York Times’ prestigious list of “52 Places to Go in 2025.” This annual ranking highlights must-visit destinations around the world, and this year, Toyama proudly represents Japan alongside Osaka.

Every year, The New York Times compiles its list based on exclusive insights, showcasing destinations that offer unique travel experiences. Past selections have included Yamaguchi City in 2024 and Morioka in 2023, both of which garnered significant attention.

In 2025, Toyama ranked 30th, while Osaka placed 38th. But what makes Toyama such a standout destination? Let’s dive into the reasons behind its selection.
- Toyama Recognized on a Global Scale
- Why Did The New York Times Choose Toyama?
- Here’s a closer look at what sets Toyama apart:
- 5 Must-Visit Attractions in Toyama
- Conclusion
Why Did The New York Times Choose Toyama?
According to the publication, Toyama is praised as a destination where visitors can “avoid the crowds while savoring rich culture and cuisine.” The city’s harmonious blend of nature, tradition, and modern attractions has caught the world’s eye.

Here’s a closer look at what sets Toyama apart:
1. A Fusion of Art and Architecture

The Toyama Glass Art Museum, designed by renowned architect Kengo Kuma, is a stunning masterpiece where art and architecture meet. Its captivating exhibitions and innovative design make it a must-see for visitors.
2. The Timeless Charm of Owara Kaze no Bon

This traditional festival, held annually in early September, features enchanting dances and music. It offers an immersive experience of Toyama’s cultural heritage and leaves attendees spellbound.
3. Breathtaking Nature and Local Delicacies


With the dramatic landscapes of Toyama Bay and the Tateyama Mountain Range, Toyama is a paradise for nature lovers. Paired with fresh seafood and local specialties, the region offers a feast for the senses.
5 Must-Visit Attractions in Toyama
If you’re planning a trip to Toyama, here are five destinations you can’t miss:
1. Toyama Glass Art Museum

Located in the heart of the city, this museum showcases exquisite glasswork in a building designed by Kengo Kuma. Don’t forget to stop by its on-site café and shop for a truly memorable visit.
2. Tateyama Kurobe Alpine Route

This mountain route offers breathtaking views throughout the year, from the towering snow walls in spring to vibrant alpine flowers in summer and stunning fall foliage.
3. Owara Kaze no Bon Festival

Held in a serene nighttime setting, this festival features mesmerizing dances and traditional music. Its tranquil yet magical atmosphere is a highlight of Toyama’s cultural calendar.
4. Toyama Bay Sushi

Indulge in sushi made with the freshest catches from Toyama Bay, including delicacies like firefly squid and white shrimp. These local flavors are a true treat for seafood enthusiasts.
5. Kansui Park


Famous for its “world’s most beautiful Starbucks,” Kansui Park is an ideal spot for relaxation. At night, the park is illuminated, making it a romantic destination for couples.
Conclusion
Toyama is a hidden gem that offers an unparalleled combination of natural beauty, cultural richness, and culinary excellence. It’s no surprise that The New York Times has recognized this captivating destination.
So, if you’re wondering, “Where should I travel next?” make Toyama your top choice for 2025. You’re sure to discover something extraordinary and create memories that will last a lifetime!